Since its invention, the mobile telephone has undergone many stylistic and functional changes; but can all of these changes be considered improvements? Because the cell-phone market is now as competitive as ever, many companies are designing phones that are complex and modern looking, like they belong in a science fiction movie. Some of these smartphones make laptops essentially obsolete. What a MacBook can do, so can an iPhone. This evolution of technology comes at a cost, though.
Nowadays a person has to pay a lot of money for a new phone with all of the perks. So this means that less wealthy families cannot access the same means to communicate with their loved ones that more wealthy families can access.
As pocket computers become more popular, phone companies are also starting to neglect the needs of their more traditional customers, and customers that are elderly or disabled. That is why The Wise Store is in business: because these people deserve an inexpensive, premium quality mobile phone that they can use easily and safely.
Key facts about the population of elderly people in the UK:
- The percentage of people in the UK aged over 64 increased from 15% in 1983 to 16% in 2008.
- This growth represents an increase of 1.5 million people, and a trend that is expected to continue.
o The number of people aged over 84 is projected to double before 2033, accounting then for 5% of the population (1).
It is easy in this modern age to forget that most of the technologies we take for granted as daily appliances–even companions, at times–were invented not very long ago. These key facts about the elderly population show that there still are a lot of people that have lived more years without them than with; and to this population, a touchscreen pocket computer with video chat capabilities is superfluous. Proudly, The Wise Store has been a leader in serving this underrepresented group.
Key facts about the population of disabled people in the UK:
- Over 10 million disabled people live in Britain.
- Of those 10 million, 5 million are over state pension age.
- In the UK, there are two million people with visual impairments (1).
These key facts about the disabled population show that there is a lot of need for our product. We provide elderly and disabled people with a simple and safe means to staying in contact with loved ones. For this reason, we at The Wise Store are infinitely proud to sell big button mobile phones. Technology should be used to enable those that are disabled; but many companies today choose to design produces that boast social media applications and cartoonish games, rather than enhanced sound for the hard of hearing, or big buttons for the hard of seeing.
Key Facts about the UK disability equipment market:
- Sales of equipment for disabled people have increased by 92.6% over the last 10 years.
- This is a growing market and we are proud to be on the leading end of it (1).
User Friendly and Less Likely to Cause Unwanted Accidents
It is common knowledge that elderly people often struggle with complicated technology. That is why our products are designed to be easy to understand and operate. We hope to make our customers comfortable with technology; and we aim to serve not just people who are elderly or disabled, but also those who just desire a simpler mobile phone.
Anybody can make a mistake on a phone, if that phone has many complex functions. Misdialing a number on a cell phone and reaching an undesired person is a common embarrassment that many human beings can admit to having experienced. The keypads on smartphones are often small and easily allow for mistakes. As a result, a person might intend to call a close family member but instead reach his or her boss at home, simply because the cell phone being used has too many unnecessary functions. The Wise Store aims to prevent this kind of accident from occurring by providing big button mobile phones that will protect our customers from wasted time and embarrassment.
Preserving Battery Life
Big button mobile phones sold through The Wise Store’s online shop have very impressive battery life when compared to smartphones. Best of all, our customers do not have to worry about downloaded applications draining life from the phone’s battery. This really is significant when you consider that people who own smartphones and use them throughout the day will sure enough have to re-charge their phone’s battery before the day’s end. Visit a busy coffee shop during the day and you’ll see that the power outlets are all already taken. That is a hassle to have to consider, and luckily not an issue for our customers because of the efficient design of our basic mobile phones.
Not Only User Friendly, but also Cost Effective
Finding a cell-phone for under fifty pounds can be a struggle nowadays, especially online. A person might pay two hundred for a smartphone, an extra fifty for a protective case, shipping charges and maybe even a warranty. Shocking to know that this is all for a phone. Seems unnecessary to us; and our customers agree. The Bluechip BC5-i for example, a bestseller, can be bought online for only thirty-six pounds, and that includes free next day delivery.
Our customers also do not have to worry about affording expensive and binding data and messaging contracts. We sell exactly what we advertise. Our products are mobile phones, nothing more. Why should a person pay the price for a laptop when he or she just wants to make phone calls from time to time?
Easy to Understand Policy on Returns
If a customer decides he or she is not pleased with the mobile phone purchased through The Wise Store, then it may be returned for a full return. This is only allowed if the person notifies the store within 14 working days of receipt. The product being returned must be “like new,” and unused. After notifying the store about the return, the customer will then have 28 calendar days to return the phone, at his or her own expense.